September 2010
14 posts
I Walked
Sufjan Stevens
I Walked - Sufjan Stevens - Age of Adz
new sufjan has leaked. loving it.
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Will the Pepsi Refresh be Refreshed?
I’m seeing some mixed messages in the media about Pepsi’s commitment to its refresh project.
Today, via mashable, I read:
Last winter, we reported that for the first time in 23 years, Pepsi would not have any ads in the Super Bowl. Instead, the company would be spending $20 million on a social media campaign called The Pepsi Refresh Project.
To its purported success, the project garnered more individuals voting than the prior presidential election. (Note: 122,394,724 people voted in the 2008 presidential election.) For the refresh project, that’s quite an impressive number!
Here’s the somewhat contradictory information I read in Adweek:
Pepsi is returning to the Super Bowl with a splash. The cola brand, which sat out this year’s game in favor of its “Pepsi Refresh” project, today disclosed plans to advertise during Super Bowl 2011 with sibling brand Doritos.
So, was it a success? Of course, depends on how you determine what a success is, and without looking into Pepsi’s analytics, I can’t really say. Though I applaud their efforts at cause marketing and innovation, I’m doubtful Pepsi got the ROI out of the program that they desired.
Gaming, Social Media, and Retail Linkage
http://www.uniqlo.com/luckymachine/uk/
Well done, and not to mention fun!
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Let's Get Out of Here
Les Savy Fav
This is a fun band…
Let’s Get Out Of Here - Les Savy Fav
my younger brother intro’d me to this band a few years back. apparently they are incredible live. you can hear that in their frenetic sound
Responsibility and authority →
feedproxy.google.com
I love this post from Seth Godin. It pretty much sums up my attitude about work… It also relates to a problem we all have in the office when something “unscripted” is required. As far as I’m concerned, if someone’s not in charge of something, it’s time to take charge. Don’t wait around becuase it’s not on your goals sheet for the year. The LAST thing any hard working teammate wants to hear is “It’s not my responsibility.”
From Seth Godin:
Many people struggle at work because they want more authority.
It turns out you can get a lot done if you just take more responsibility instead. It’s often offered, rarely taken.
(And you can get even more done if you give away credit, relentlessly).
